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Best New Product Awards
Best New Product Awards is an annual consumer packaged goods awards (CPG) program focusing on food, health, beauty, and household products. Winners are 100% consumer voted, who participate in a yearly independent survey conducted by (BrandSpark International ) in conjunction with (IMI International ). Consumers vote on products based on several criteria, focusing on the products' appeal and repurchase intent. Currently, the program operates in 5 countries around the world: Canada, U.S., Turkey, China and Mexico, and is continuing to expand internationally.
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==About==
The annual Best New Product Awards is an awards program based completely on consumer votes, which helps in the decision-making process for consumers, and increases ROI for companies that decide to leverage the logo. Consumers vote for the winner based on a number of criteria and are also asked to give their feedback on a range of questions related to media habits, interests, purchasing behaviours, attitudes, and more. The study helps to provide marketers with valuable and applicable consumer insights in CPG and the development of new products.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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